Increasingly, it’s about putting your brand into a public space in a way that turns heads. If you’ve got a cool idea and want to bring it to life, or if you’ve got a brief that says, ‘show us something different’, give us a call on 9388 7844.
The addition of Darwin’s Territory FM to the Australian Traffic Network means coverage is now national, with stations in all states and territories. We are experiencing very strong demand at present; you can book W.A. or national packages on 9388 7844. Ask for Dave or Mark. Toss a coin.
While Australians are spending more time than ever behind the wheel listening to traffic reports, Chinese drivers recently put up with a TEN day traffic jam on the Beijing – Tibet Expressway, shortly to be re-named the Beijing – Tibet Way. The snarl spread over 100 kilometres. Local vendors helped calm the situation by quadrupling the price of snack foods in roadside stalls.
Wall Street Journal’s article and slide show. Darwin photo by Bidgee.
Here’s what happened:
And you thought the Chaser was out there.
One of the big time-wasters at Media Tonic. Zombo.com.
I’m sorry, we’ve run out of acrylic paint. Just see what you can do with a red biro and a blue biro.
Art by L.A. based Vanessa Prager via Cool Hunting.
And from the same site, Victorians will be happy to hear that Melbourne is “fast catching up with Sydney as a hotspot for cutting-edge boutiques, excellent art galleries and quality restaurants”.
One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave or Mark a call if you have ideas you need to bounce around or cost; 9388 7844.
Not what motivates Media Tonic, what motivates people generally. Dan Pink’s ten minute lecture on the latest scientific research into incentives and motivation. The bottom line? It ain’t money.
Apart from the content, the video is worth a look because of the powerful communication style used; in this case by Matthew Taylor of RSAnimate. Makes PowerPoint look like WeakPoint.
Here’s how you motivate Media Tonic. Give us a challenge, allow us some autonomy and fill us in on the bigger picture. Dave or Mark; 9388 7844.
Passion.
And on the other hand; Democrat Anthony Weiner from New York. Here he responds to delaying tactics used by Republicans on the legislation to provide health care benefits to people poisoned in the 9/11 clean-up.
Something else missing from Australian politics: humour.
Yes, it’s Angela Merkel. The ad says, ‘the country needs new undies’.
Sources: Huffington Post and Huffington Post.
A brilliant piece of interactive outdoor promotion for the show Vampire Diaries that engaged people on a powerful scale, as the video shows. The TV/movie industry is particularly good at this sort of thing but interactive outdoor can work just as well for a brand, a retailer or a public information campaign. Come on people; let’s work up a concept. A good idea well executed can lead to Internet and email exposure internationally.
Media Tonic have officially taken on representation of oOhmedia in Western Australia – we had the party to prove it. Congrats to Michael from OMD and Mark from McDonalds; they won Raymond Weil watches worth around $2,000. Around 120 guests; much rejoicing. How much do you know about oOhmedia’s properties? Call Dave or Mark for a run down. 9388 7844.
