Use it or lose it

June 27th, 2009

Oil and gas leases: Government says “Use It or Lose It”
Water licences: Government says “Use It or Lose It”
Rights to broadcast sporting events on television: Government says: “Hi”.

Kim Williams, in his talk to the National Press Club on June 16 said that 75% of sport on the free-to-air protected list is not broadcast, live or delayed. As he’s done many times, he called for a Use It or Lose It approach to sporting broadcast rights. It was a speech filled with common sense.

In view of the slated $43 billion investment in high speed broadband, he called for an early review of the Broadcasting Services Act rather than what’s currently planned: a 2011 After The Equine Has Bolted Review.

This guy has some strange ideas: “It’s time we put the consumer at the centre of media regulation. The purpose of any new rules should not be to protect some media companies or help others”. Honestly, Kim.

By the way, if you’d like a briefing on Multiview Analytics, the new measurement system that starts July 1st across all subscription TV, give us a call. Dave or Mark; 9388 7844.

What’s with this wet weather?

June 20th, 2009

Start watching this then close your eyes 20 seconds in.

Slovenian a cappella music is not on the IMG talent list but we do have a number of high profile entertainers keen to attach themselves to WA brands.

Consumer behaviour

June 8th, 2009

The third in a series of video studies commissioned by Media Tonic on the subject of consumer behaviour.

Put YourWebsite on YouTube

June 3rd, 2009

Like BooneOakley did.

Via JohnsBeharry.

Beautiful minds

May 29th, 2009

David Fare, Mark Treasure, Stephen Wiltshire.

Smoke free Royal Show

May 27th, 2009

Roll up! Roll up! No, put it away; have some fairy floss instead.

400,000+ West Australians went to the Perth Royal Show last year and guess what they all saw? No, NOT the cake decorating: the BIG SCREENS in the main arena. It’s a once-a-year opportunity to blitz nearly half the population of Perth.

What about you little fella? Have you got $66 for a 30 second ad? Come up the front here. Give him a round of applause ladies and gentlemen…

Why SURE there’s a minimum level of expenditure folks but you DO want to reach the whole 400,000 don’t you? Mr Fare and Mr Treasure are here today to answer your questions and you won’t leave here disappointed, no sir.

What do you mean you’ve run out of chicken?

May 26th, 2009

One of those promotions that just went too well; happens to us all the time too.

Oprah invited her TV audience to download a voucher for a free sample of the new KFC grilled chicken product (WAIT! DON’T GO; it’s not available here!) and they downloaded like there was no tomorrow because they’d never eaten grilled chicken before.

Did KFC remember to order more chicken before the promotion? Yes, but not an extra 4.5 million serves, leading to consumer backlash and recriminations. Good overview here by PR Week.

The Sit-In. The picketing. The happy ending.

Do you own an LBW or a CPA?

May 26th, 2009

Some innovative creative in some of these; mostly outdoor ads. If you own a Large Blank Wall or a Conspicuous Public Asset, you may be able to monetise that while attracting some attention. Also interested in talking to any West Australian organisation with high traffic and the potential to host a digital advertising network. Mark or Dave: 9388 7844.

Presentations

May 21st, 2009

What a privilege it is to do presentations to people in the advertising industry here in Perth …


I Work With MonkeysMore bloopers are a click away

Some of that Disney originality

May 11th, 2009

Ok, not really.

Via Matt Daly