Dan Wieden
From Wieden+Kennedy. This is one of a series. We’ve watched the others; they’re all rubbish. But this one’s good. Interesting discourse on web campaigns vs TV.
From Wieden+Kennedy. This is one of a series. We’ve watched the others; they’re all rubbish. But this one’s good. Interesting discourse on web campaigns vs TV.

But bless their souls, they’re all listening to commercial radio on the way there.
We represent the Australian Traffic Network, in case you’ve forgotten.
Call Mark or Dave to book multiple station radio fitness, proximately located to news broadcasts.
9388 7844.
From Memac Ogilvy Label in Tunis; the power of Outdoor to shock, engage and influence:
Wow. Full list of CLIO Out of Home winners.
Also, there was a Q and A episode and you can follow @pigjustice on twitter.
Adroitly, The Guardian’s ad positions their brand as the convenor of social debate, rather than a reporter of news. Great piece of advertising.

In a universe parallel to our own, here is what became of the Media Tonic blog.
Illustration by Lee Crutchley.

An interesting article from the Paid Content blog points to the growth in Internet-connected TVs in the states.
Explains that games are driving the market at this stage.
Early indications, it suggests, are that Internet-connected devices will have little impact on Pay TV subscriptions.
They make you talk funny. A couple of weeks ago, Johan Lorbeer, a performance artist, helped launch Rockport Shoes with a memorable stunt in the middle of New York.
Outdoor has such reality. How much more impact did that promotion have than a conventional ad? Call media lightweights Dave or Mark on 9388 7844 and talk about how to bring a product to life. Via.
Couple of early starters in OOH facial recognition software. The vending machine in the video estimates your age based on your face (what, does it count wrinkles?) then denies kids a free sample of pudding. There’s your obesity-control machine right there.
Via Engadget, here’s an application in outdoor advertising. The bus-stop display guesses your gender (90% accurate so only pisses off 10% of the population) and plays the full ad only if you’re a woman. Guys get a cut-down version, which is fine; shorter attention sp
AMC, one of America’s leading production houses (Mad Men, Breaking Bad), launches its advertising reality TV show at the end of this month. This is the tease:
Here, WDCW, one of the agencies in the first episode talks about what didn’t make the cut. I’m reading between the lines here: they didn’t win. Their opposition was North Carolina agency McKinney.
Here’s a write-up in the New York Times which explains how the producers convinced agencies to get involved. They signed up a big advertiser and got the agencies to bid for real business.
You’ve seen projection mapping on buildings. At least you have if you’ve been paying attention to this web site. Here’s projection mapping on some guy’s face. A lovely piece of work from Samsung, who take low-key branding to a new low.