Media Tonic

Here are the real movie titles, via College Humour.

Unless, like us, you watch the video about eight times. And yes, it’s legit. Vijay Singh during the practice round at the US Masters last year. It’s a tradition at The Masters to try and skim the ball across the water on the 16th. As if that bloody game is not hard enough already.

Media Tonic is pleased to announce it now reps Curling Hats in Western Australia. We know a media-driven sports merchandising opportunity when we see one.

300 of the Perth Twitterati gathered in the Perth Town Hall on Feb 25th for the Media140 event. It was part of an Around the World in 140 days project initiated by founder Ande Gregson. That’s how he spells it.

Media140 began as a charity fund-raiser when Ande decided he wanted to run a marathon in Africa. Each event is a conference which is streamed live and encourages Twitter communication between speakers, attendees and anyone on the web who is following the Twitter stream. (Explanation of Twitter stream: anyone can tag their Tweet – like an sms sent via phone or web page – with *whatever* and people can then see an aggregation of all those Tweets on a web page in near real time). Creating a Twitter stream is a way of facilitating a Twitter conversation around your event; the Grammys used Twitter to ratings advantage and AdAge write about it here.

At the Perth event the Editor of The West Australian, Brett McCarthy, and his Twitter evangelist and online editor Gareth Parker spoke about the use of Twitter at the paper. They gave the recent example of the fire at Newspaper House, where photos and information were sourced from Twitter users rather than journalists. The journos were still in the car park at Osborne Park when the Twitter users in the city took the photos and reported the facts. Gareth Parker found the reports on Twitter. Ironic that the icon building of news coverage in the state should be an early example of Twitter out-news-gathering traditional journalism. “Out-news-gathering”: I should SO have been a journalist.

McCarthy canvassed producing a Twitter edition of The West Australian. He said the paper could use Twitter and social media as a way of influencing what stories were covered in that edition(s). And he invited the Twitter community to make suggestions on how that might work.

Brett Sandler from Nova had hands-on stories about the station’s use of Twitter while lawyer Andrew Pascoe from Allens, Arthur Robinson charmed the audience; no other way to say it. There were a number of very informative talks about the risks of social media and best practice in the area. Props to Tama Leaver of Curtin, Jared Woods from SKM and Venessa Paech from Lonely Planet. That’s how she spells them.

Photo by Paul Pichugin

Every year, TED names three winners of the TED Prize. The first winner for 2010 is Jamie Oliver. Below is his talk on obesity and what to do about it.

TED started out as the Technology, Entertainment and Design conference. And Jamie Oliver started out as a prat. You can see previous TED Prize award-winners here.

First, write a headline that is related to the video but makes it look as though you thought of something extra.

Second, a paragraph that links to another example of the same thing. Link to Wikipedia; link to the source. Nearly done.

The video goes about here:

Close with a witty aphorism that brings Dave and Mark from Media Tonic into the frame in a way that makes you want to do business with them. Call to action: 9388 7844.

Here’s a convincing analysis of why the Kindle is likely to struggle against the iPad and other eBook readers. Quote: Amazon also wants to have the Kindle edition go on sale at the same time as the hardcover, and it wants to set a single price for the Kindle edition that undercuts the new hardcovers like crazy.

And if you really want to understand the complexities of this contest, at the time of writing there were 680 comments on the article. Media Tonic also regularly has 680 comments on our posts, but we delete all of them because frankly, the quality is not that good.

“We’re not saying this body wash will make your man smell like a romantic, millionaire jet fighter pilot, but we are insinuating it.”

I’m on a horse.

In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels.

We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to highly topical events and synchronise with daily or weekly promotions. “Last hours: world ends soon”.

Research by the Digital Signage Association in 2009 found that over 40% of 1200 industry respondents believed Retail had the most to gain from digital signage.

53% of respondents were expecting to spend more on digital signage.

*PowerPoint is a trademark of Microsoft Inc.

Apparently they exist, though we have no experience of them. Clients From Hell.

“Can you call Google and ask them when the website will show up in the search results?”

“Can we pay for the logo in instalments, or even better can I pay you in salad?”

“Make sure it’s not too edgy, not too flashy, not too much detail, not classical/traditional, not too complex, exciting, but not all over all over the place, efficient but fun, clean, fresh, modern, up beat, contemporary, high readability, smooth, shapeless, timeless, not outdated, but simple.”

“That looks really nice, we love it…could you also ditch the graphics and just put the letters inside an oval? That’d be great” See? This is how we got our logo.

Via.
Image from Veer’s 2007 “Activity book” catalog.