I mean seriously. Could you introduce this degree of occasion and quirkiness on TV? Even the Internet will struggle to match the inspired kookiness of this advertising. Great work by Chicago-based Cramer-Krasselt, though the campaign runs in New York.
Yes! As it turns out, we DO arrange special builds such as this, currently running on oOh!Media screens for the RAA in Adelaide. Only need good creative to turn a billboard into a talking point. That and the ability to negotiate with local authorities, fire brigades and property owners. Which we can do.
Outdoor advertising case study here. Access to special builds here: 9388 7844; Dave or Mark.
We swear by it. Come round to the office one day; we’ll show you how to do it.
IBM’s Smarter Ideas for Smarter Cities campaign. Nuther example of good outdoor advertising driving discussion about the ideas behind a brand.
No, really, these are beautiful seats. I mean, look how cleverly they demonstrate changes in the advertising industry.
These two animated GIFs alone are worth $8 million.
Advertising industry-themed goodness from This Advertising Life:
Trent McKeown has joined Media Tonic as Digital Media Manager. Trent has 8 years experience in digital sales – he represented Yahoo!7 as Digital Media Manager at West Australian Newspapers and as a Group Sales Manager for 3d Interactive in both Sydney and Perth.
In addition to driving local MCN Digital business for Media Tonic, Trent will also be responsible for increasing the Media Tonic digital offering in the WA market.
Trent says: “With both Foxtel and Telstra, MCN Digital has exceptional reach as well as the use of Telstra billing data to ensure accurate targeting and minimal wastage. I am looking forward to talking you through MCN Digital, as well as working with Mark, Dave and the team at Media Tonic to build the strongest digital media offering in WA.”
