Oil and gas leases: Government says “Use It or Lose It”
Water licences: Government says “Use It or Lose It”
Rights to broadcast sporting events on television: Government says: “Hi”.
Kim Williams, in his talk to the National Press Club on June 16 said that 75% of sport on the free-to-air protected list is not broadcast, live or delayed. As he’s done many times, he called for a Use It or Lose It approach to sporting broadcast rights. It was a speech filled with common sense.
In view of the slated $43 billion investment in high speed broadband, he called for an early review of the Broadcasting Services Act rather than what’s currently planned: a 2011 After The Equine Has Bolted Review.
This guy has some strange ideas: “It’s time we put the consumer at the centre of media regulation. The purpose of any new rules should not be to protect some media companies or help others”. Honestly, Kim.
By the way, if you’d like a briefing on Multiview Analytics, the new measurement system that starts July 1st across all subscription TV, give us a call. Dave or Mark; 9388 7844.
Roll up! Roll up! No, put it away; have some fairy floss instead.
400,000+ West Australians went to the Perth Royal Show last year and guess what they all saw? No, NOT the cake decorating: the BIG SCREENS in the main arena. It’s a once-a-year opportunity to blitz nearly half the population of Perth.
What about you little fella? Have you got $66 for a 30 second ad? Come up the front here. Give him a round of applause ladies and gentlemen…
Why SURE there’s a minimum level of expenditure folks but you DO want to reach the whole 400,000 don’t you? Mr Fare and Mr Treasure are here today to answer your questions and you won’t leave here disappointed, no sir.
One of those promotions that just went too well; happens to us all the time too.
Oprah invited her TV audience to download a voucher for a free sample of the new KFC grilled chicken product (WAIT! DON’T GO; it’s not available here!) and they downloaded like there was no tomorrow because they’d never eaten grilled chicken before.
Did KFC remember to order more chicken before the promotion? Yes, but not an extra 4.5 million serves, leading to consumer backlash and recriminations. Good overview here by PR Week.
Some innovative creative in some of these; mostly outdoor ads. If you own a Large Blank Wall or a Conspicuous Public Asset, you may be able to monetise that while attracting some attention. Also interested in talking to any West Australian organisation with high traffic and the potential to host a digital advertising network. Mark or Dave: 9388 7844.
What about you little fella? Have you got $66 for a 30 second ad? Come up the front here. Give him a round of applause ladies and gentlemen… 
One of those promotions that just went too well; happens to us all the time too. 
