Media Tonic

Just about every blokey executive that ever worked at Channel Nine. His book “Who Killed Channel Nine” is full of colourful language and unflattering characterisations. Excerpts in the Sydney Morning Herald.

Launched at the Ess Bar in Subiaco on Wednesday. These would be the photos:

Props to Campaign Brief for the use of some of their photos :)

On July 1st, Wright Media becomes Media Tonic. We’re re-badging because we’ve made some changes – increasing the emphasis on media representation – and because we wanted to put our own stamp on the business that Peter Wright created all on his Pat Malone.

The strap-line ‘Refreshing Solutions’ was chosen because we think that’s what’s necessary in a fragmenting media landscape with increasing client expectations.

In many case we can quantitatively demonstrate that somewhere within our portfolio is a product which will improve your traditional media buy in key areas.

That’s our charter, and that’s what you can rely on us for.

- David Fare and Mark Treasure

This week’s Media Watch covered sponsorships in news bulletins and reveals CommSec pay the Nine Network a million a year. This is somewhat less than what NBC were said to be prepared to pay for a single Paris Hilton interview on the Today Show.

Just one of those spontaneous, happy family moments…

Meanwhile, word of a class action in the states alleging that premium SMS voting systems such as those used in Idol and BB may violate US lottery laws. Anyhow, we were barracking for the guy whose pants got ruined.

Looking for employment in India? Even so. This important message from a blog that looks like it’s pretty much just there to attract web traffic. “The backbone of advertising industry is the ad agency, though the nutrients come from the advertiser”.

As professional users of the product and occasional victims we were interested to read the Wall Street Journal’s interview with Powerpoint’s inventors, Robert Gaskins and Dennis Austin. Since reducing from a 15″ to a 12″ broadsheet WSJ has had to trim all the headlines. This one was shortened to ‘PowerPoint Turns 20, As Its Creators Ponder Dark Side to Success’.

And the winner of the Lion for Best Translation of a Spanish Advertisment goes to …. the bank that named their product after a soccer player.

And an Australian winner… Congrats to Clemenger BBDO.

Unfortunately we weren’t able to make it to Cannes this year, but Mark went to Busselton and David had a short trip to Midland.

Pleased to announce TorchMedia is now represented in Western Australia by Media Tonic. TorchMedia has selected OOH rights to some of Australia’s largest retailers, including Woolworths and 7/11, IGA and Westfields, giving advertisers access to all major retail channels: malls, grocery, liquor, petro-convenience and pharmacy. Traditionally used by high volume packaged goods companies to reach shoppers at the point of purchase (where, as you know, the actual purchase decision is usually made). Also a great way to add reach to any mass media buy. Grocery alone hosts around 3 million WA shopper interactions a week.

Commenting on the decision, Group Managing Director Mark Fishwick was kind enough to mention our experience and our understanding of their retail offering. He added that the TorchMedia offering will be clearly and professional presented to the market. That’s certainly who we want to be for them.

The TorchMedia website is here but you’ll actually get lots more numbers and facts if you talk to us :)

08 9388 7844

Very good detail is available in the MCn eNewsletter on STV (Subscription TV) ratings. An overall 20.6% share of homes for STV in week 25. The report also spells out high ratings in different kids demos. Subscribe here.