On the name change

On July 1st, Wright Media becomes Media Tonic. We’re re-badging because we’ve made some changes – increasing the emphasis on media representation – and because we wanted to put our own stamp on the business that Peter Wright created all on his Pat Malone.

The strap-line ‘Refreshing Solutions’ was chosen because we think that’s what’s necessary in a fragmenting media landscape with increasing client expectations.

In many case we can quantitatively demonstrate that somewhere within our portfolio is a product which will improve your traditional media buy in key areas.

That’s our charter, and that’s what you can rely on us for.

- David Fare and Mark Treasure