Archive for July, 2007

Fifty one and fifty two

Adnews have just published their ranking of the top 50 powerbrokers in Australian advertising, media and marketing. Our principals, David Fare and Mark Treasure are not on the list, evidently coming in at 51st and 52nd respectively.

“The fastest digital uptake in world history…”

Foxtel CEO Kim Williams was interviewed recently by the ABC’s Media Report. Full transcript here. Audio here. Edited short bits here: “We are about the empowerment of consumers to choose what they want to watch, when they want to watch it. So that we have without question, the best children’s programming in Australia, we have [...]

Outdoor up 9.3%

In the first six months of 2007 compared to same period 2006. Some of this growth has been put down to the retail sector, well GOODNESS US, that would be an opportunity to plug TorchMedia, who we do represent in Western Australia! The growth news coincides with an excellent feature on OOH in AdNews. Nina [...]

Towards a better tonic

Upscale tonic waters are the latest thing you know… Have a lust at QTonic‘s packaging. Gin was invented in Holland, as a medication of course. William of Orange was the Dutch-born consort of Queen Mary. He outlawed French and German spirits, creating quite a strong market for Dutch spirits and giving rise to the expression [...]

The Members Project

One of the finest pieces of Web 2.0 communication we’ve seen. The Members Project invites Amex members to create charitable projects then vote for the one that gets the 5 million quid. Here is their smart little video.

Are we there yet?

An article in The West Australian reports on a Main Roads study – travel times for Perth motorists are up to 50% longer than 10 years ago. There will soon be more than 2 million cars in the City of Perth, all tuning in to the Australian Traffic Network wondering if they will ever get [...]

How do we rate on women?

From this week’s newsletter: Almost one in three Australians subscribes to STV. Week 26 newsletter shows that in all metro homes, STV scored 23.9% of female viewers 13 – 24 years. This is an increase of 21% on the same period in 2006. Subscribe to the newsletter here.

Glen Dyer

“Pay-TV has been doing extremely well, growing its audience, and to me the next half of this year will just see more of the same” – Television analyst Glen Dyer, quoted in the Media Report on Radio National this week. Full transcript here.