Outdoor up 9.3%

In the first six months of 2007 compared to same period 2006. Some of this growth has been put down to the retail sector, well GOODNESS US, that would be an opportunity to plug TorchMedia, who we do represent in Western Australia!

The growth news coincides with an excellent feature on OOH in AdNews. Nina Lees’ article says that FMCG, Entertainment and Retail have been the mainstay of Point of Purchase but Service, Finance, Insurance and Travel have emerged as significant advertisers in the sector in the past 12 months.