Media Tonic

A new Media Tonic property: the magazine phenomenon Recipes+. Distributed through grocery outlets, selling for a paltry $2.60 and reaching approx. 150,000 readers each edition. Strong results mean monthly publication next year.

It’s from the Knockout Media stable and being a very strong in-store publication, we think it’s a good fit with our Torch Media in-store grocery advertising.

Contact David Fare or Mark Treasure for rates, tech specs and a salad recipe with no tomatoes. 9388 7866.

Love a simple interface. Just click the logo to learn the brand’s history.

The Perth Wildcats today announced a sponsorship arrangement with the RAC. It’s a deal that includes corporate hospitality, ticketing opportunities, on-court promotions and community engagements.

In the press release, the RAC’s Michael Heath described it as an important new addition to their sponsorship portfolio. Wildcats CEO Andrew Vlahov says Media Tonic were instrumental in providing the introduction and framework for discussions with RAC.

Vodafone have a new interactive advertising campaign – a Dedicated Advertiser Location (DAL: a new TLA) – promoting their mobile Rugby TV channel. Meantime, MCn shows all 40 pool games from the Rugby World Cup live on FOX SPORTS.

Vodafone is the first company in Australia to use its logo as an interactive offer icon.

The client is clearly impressed. ‘Surpassed their wildest dreams’.

And the peeps at MCn are pretty excited; talking up the potential of digital television and describing it as a way of getting better brand engagement.

A recent consumer survey by In-Stat in the UK asked people which media they find most indispensable. Broadband internet was the top choice. Interesting, the research showed subscription TV in second place, more highly rated than cellphones or land-line phones.

Media Tonic are working with the world’s leading sports and media promoter, IMG on two major West Australian events. The Lexus Cup will be held at The Vines from December 7th to 9th. The Asian ladies take on the rest. Don’t they look confident?

Event#2: December 2nd: Ironman Western Australia will put the beef-cake on the Busselton foreshore, in the water around the jetty and all over the streets of the township.

Big ticket events, branding opportunities, your place or mine; oh baby!

BlooDy HarD getting all those capitals in the right place. AnYway. Rob Leach of MCn, formerly BSkyB; there wE go again, is questioning the viability of TiVo’s Australian launch, citing its failure in the UK and high set-top box costs. Full article in the Oz.

The finals atmosphere at the WAFL is something scary. Tens of thousands of passionate, extreme footy fans. A catered box at WAFL finals for ten people will cost you less than $800. Football, food, noise and a few shandies with some business associates. All good.

It’s lame and it’s slow but the Ikea mattress site demonstrates a more interactive approach to web marketing than you’re probably used to.