Vodafone Interactive

Vodafone have a new interactive advertising campaign – a Dedicated Advertiser Location (DAL: a new TLA) – promoting their mobile Rugby TV channel. Meantime, MCn shows all 40 pool games from the Rugby World Cup live on FOX SPORTS.

Vodafone is the first company in Australia to use its logo as an interactive offer icon.

The client is clearly impressed. ‘Surpassed their wildest dreams’.

And the peeps at MCn are pretty excited; talking up the potential of digital television and describing it as a way of getting better brand engagement.