It’s the third year of the WA Web Awards; who knew? Looks like they haven’t got around to a logo or a proper web site yet. Anyway, here are the winners. While we’re on the local blog scene, here are a couple of good initiatives. Perth Norg is a local citizen journalism site; not that [...]
Marketing Charts is a site that aggregates abstracts of industry market research. Usually you can follow up with the researchers to get the full reports. The chart below shows media expenditure by segment in the US for July, the most recent data available. Free-to-air television is running at 35%, cable 21%. Footnote: this site also [...]
This is not optional. The last five minutes of The Sports Factor (October 5th) contained a segment on soccer commentators who went SERIOUSLY over-the-top when their national team beat an important rival. It’s great fun. Listen for the Winston Churchill reference lest you forget. You’ll be impressed with how similar Norwegian, Dutch and Scottish sound. [...]
Two happy, young readers in magazine heaven… Readers may be completely unaware that we represent a number of magazines, including Recipes +, Bluff Magazine, Football Budget and IN Magazine. Free research is available on the effectiveness of magazines as a medium. It’s provided by the Magazine Publishers of Australia and includes Australian case studies and [...]
