DIY magazine research

Two happy, young readers in magazine heaven…

Readers may be completely unaware that we represent a number of magazines, including Recipes +, Bluff Magazine, Football Budget and IN Magazine.

Free research is available on the effectiveness of magazines as a medium. It’s provided by the Magazine Publishers of Australia and includes Australian case studies and some fantastic overseas research if you like that sort of thing. Certainly we at Media Tonic are keen on fantastic things and recommend them whenever we meet smartly dressed people at istockphoto cocktail parties.

One study we read claimed to show magazines as the leading medium on these criteria:

• Bought something as a result of advertising
• Makes me aware of products and services
• Ads are relevant to my interests and lifestyle
• Brands advertised are quality and trustworthy

Who knows, it could all be completely true.