Marketing charts

Marketing Charts is a site that aggregates abstracts of industry market research. Usually you can follow up with the researchers to get the full reports. The chart below shows media expenditure by segment in the US for July, the most recent data available. Free-to-air television is running at 35%, cable 21%.

Footnote: this site also led us to some research suggesting ‘conversational marketing’ (blogs/social software/podcasts etc) will outweigh traditional advertising by 2012. Survey respondents were ‘communications professionals’ who currently spend less than 2.5% of their budgets on ‘conversational marketing’ *looks skeptical*. Anyway, the Perth branch of the new media mafia are gathering next weekend at Perth Podcamp, which is free and all kind of Open Source.