Archive for November, 2007

Welcome to Scotland

The advertising campaign created by the Leith Agency to promote Scotland has a very catchy slogan. Not. I don’t want to put the boot in because it has already been expertly done by The Times. And by Radio National, whose journalist suggested the alternative slogan “Are you lookin at me pal?” Years ago Triple J [...]

Merry Christmas

Go on. Have a good laugh at our expense. You think it was easy getting into those costumes? You think our reputation as a serious media representation business has not been damaged? Clients can be so cruel. We’ll be working up until the 23rd of December and back at work by the 2nd of January. [...]

Viral campaigns meet anti-viral

The Dove anti-beauty industry ads are great advertising. Here is the latest: An article by Ad Age says that only one in a hundred consumers realize that the parent company, Unilever, also owns Axe, perhaps not quite as enlightened in its advertising. Here is a Mexican execution for example: In an era of user-generated content, [...]

Who to vote for

Here is an online questionnaire that matches up your answers with the ones given by politicians in your electorate. Then it outputs a how-to-vote card showing which politicians are closest to your answers. I have to admit I got a surprise and it will influence my vote. The future of democracy: you read about it [...]

Australia: the brand

B&T writes up the global study by FutureBrand reporting Australia as the top country brand for the second year running, ahead of the US. The UK was third, then France and Italy. New Zealand came in eighth spot. Which is great, it means that we have a week off and New Zealand have to play [...]

Christmas traffic

Our Louise, who moonlights at istockphoto, is unable to help you with November bookings for the Australian Traffic Network. No avails. If you’re planning a pre-Christmas campaign on radio, you’ll need to phone her heavily airbrushed face quite soon. 9388 7844. If Louise is unavailable, speak to Mark.

Is everybody happy?

Maxus Perth asked us to find a first-to-market large format landmark for the RAC so Media Tonic consumated a dusk-to-dawn deal between them and site owner BGC. Adam Marshall at Maxus Perth and Anne Tindale at BGC both have happy thoughts about Media Tonic. Adam said this: “Large format digital OOH is a rarity in [...]

Showcase: new premium channel

Foxtel kick off a new premium channel December 1st: Showcase. It includes quality US content; “Dexter” and “The Riches” but the one that will rate its socks off is the Melbourne drama, “Satisfaction”. Set in an up-market brothel, stars Alison Whyte and Madeleine West (pictured). Andrew Mercado of the Daily Telegraph called it “gobsmackingly stylish… [...]

Nice logo, nice pitch

How often do you see great advertising that advertises an advertising agency? *thinks: “not that often”. Have a look at this 6 minute video by the UK’s Joined Up Company.

Make my logo bigger

Only three easy payments of $29.99. Suddenly advertising doesn’t look that difficult. Wait. There’s more.