Australia: the brand
B&T writes up the global study by FutureBrand reporting Australia as the top country brand for the second year running, ahead of the US. The UK was third, then France and Italy. New Zealand came in eighth spot. Which is great, it means that we have a week off and New Zealand have to play against Spain with the loser eliminated.
The research, which can be downloaded here, also said that Australia was a very popular country in which to extend a business trip. Thinking this might be to do with 30 hours’ travel time from Chicago and 27 hours from London.
