Year’s best ad

The inaugural 2007 Media Tonic ‘We Would Have Done This If We Had The Budget And If We Had Thought Of It’ Award goes to the Halo 3 promotional ad, Believe.

Apart from exceptional production values, it is notable for being advertising’s first poignant inter-species war commentary. The documentary on the making of the diorama will be filmed in 2610 with an understated British narration. But here is a sneak preview.