This is not optional. The last five minutes of The Sports Factor (October 5th) contained a segment on soccer commentators who went SERIOUSLY over-the-top when their national team beat an important rival. It’s great fun. Listen for the Winston Churchill reference lest you forget. You’ll be impressed with how similar Norwegian, Dutch and Scottish sound. [...]
Two happy, young readers in magazine heaven… Readers may be completely unaware that we represent a number of magazines, including Recipes +, Bluff Magazine, Football Budget and IN Magazine. Free research is available on the effectiveness of magazines as a medium. It’s provided by the Magazine Publishers of Australia and includes Australian case studies and [...]
A new Media Tonic property: the magazine phenomenon Recipes+. Distributed through grocery outlets, selling for a paltry $2.60 and reaching approx. 150,000 readers each edition. Strong results mean monthly publication next year. It’s from the Knockout Media stable and being a very strong in-store publication, we think it’s a good fit with our Torch Media [...]
Love a simple interface. Just click the logo to learn the brand’s history.
The Perth Wildcats today announced a sponsorship arrangement with the RAC. It’s a deal that includes corporate hospitality, ticketing opportunities, on-court promotions and community engagements. In the press release, the RAC’s Michael Heath described it as an important new addition to their sponsorship portfolio. Wildcats CEO Andrew Vlahov says Media Tonic were instrumental in providing [...]
Vodafone have a new interactive advertising campaign – a Dedicated Advertiser Location (DAL: a new TLA) – promoting their mobile Rugby TV channel. Meantime, MCn shows all 40 pool games from the Rugby World Cup live on FOX SPORTS. Vodafone is the first company in Australia to use its logo as an interactive offer icon. [...]
A recent consumer survey by In-Stat in the UK asked people which media they find most indispensable. Broadband internet was the top choice. Interesting, the research showed subscription TV in second place, more highly rated than cellphones or land-line phones.
Media Tonic are working with the world’s leading sports and media promoter, IMG on two major West Australian events. The Lexus Cup will be held at The Vines from December 7th to 9th. The Asian ladies take on the rest. Don’t they look confident? Event#2: December 2nd: Ironman Western Australia will put the beef-cake on [...]
BlooDy HarD getting all those capitals in the right place. AnYway. Rob Leach of MCn, formerly BSkyB; there wE go again, is questioning the viability of TiVo’s Australian launch, citing its failure in the UK and high set-top box costs. Full article in the Oz.
