American research by Harris interactive shows that consumers are hanging out for interactive content across all forms of television, including advertising. 66% of respondents want interactive commercials; the same percentage that desired interactive sport. Reebok have already launched an ad that lets people buy products using their remote controls and Nike just screened a 30 [...]
Pepsi screened a silent 60 second ad during the Super Bowl. Some of us are arguing for a broad adoption of this technique. Oh, today’s trivia question: how many credentialled media people had seats at the Super Bowl? Just the 3,500.
Market research of 1,013 American viewers has 27% of the market saying they have reduced network TV viewing. The report suggests increased viewing of DVDs and video games and increased reading. Reading! Where did THAT come from? There is a 94% awareness of the writer’s strike, and sympathies are strongly with the writers. Half of [...]
Nick Salomon, he of the Paris Hilton video and wife Pamela Anderson, she of the Tommy Lee video arrived in Australia this weekend for the Aussie Millions Poker Series. Nick will be a participant, as will Shane Warne, Joe Hachem and a few other blokes interested in making an honest living. Aussie Millions is at [...]
Subscription TV continues to blitz it, Donna, with a highest-ever monthly share in December of 24.8%. (Based on metro homes). Not only do advertisers get a high share of households, they are 26% more likely than non-subscribers to have a household size of 5 or more.
We now have a partnership arrangement with IMG in Western Australia. You probably already know they represent many of the world’s leading sports people; Tiger Woods, Venus Williams, Roger Federer, Rafael Nadal … but there are also relationships with the world’s most sought after speakers, like Steve Wozniak, Jack Welch and Al Franken, author of [...]
