Media Tonic

American research by Harris interactive shows that consumers are hanging out for interactive content across all forms of television, including advertising. 66% of respondents want interactive commercials; the same percentage that desired interactive sport.

Reebok have already launched an ad that lets people buy products using their remote controls and Nike just screened a 30 second ad featuring LaDainian Tomlinson; that’s him smiling in the photo, which lets consumers access 22 minutes of additional content on a dedicated channel.

To see the execution, including the interactive elements, go to the Ensequence site and choose the Nike image.

Early users of this technology in Australia will clearly generate disproportionate PR benefits. Advertisers and agencies who like that sort of thing can call the owners of this blog to plan an interactive campaign on MCn. 9388 7866.

Pepsi screened a silent 60 second ad during the Super Bowl. Some of us are arguing for a broad adoption of this technique.

Oh, today’s trivia question: how many credentialled media people had seats at the Super Bowl?

Just the 3,500.

Market research of 1,013 American viewers has 27% of the market saying they have reduced network TV viewing. The report suggests increased viewing of DVDs and video games and increased reading. Reading! Where did THAT come from?

There is a 94% awareness of the writer’s strike, and sympathies are strongly with the writers. Half of loyal Academy Award viewers say they would probably not watch the telecast if an agreement with the actors were not reached and the same percentage would not like actors to cross picket lines.

Meanwhile, one group of out-of-work writers are trying to raise $30M for a start-up production company called Virtual Artists. Another group has started Hollywood Disrupted and there’s an Internet Video production house who call themselves 60 Frames.

Nick Salomon, he of the Paris Hilton video and wife Pamela Anderson, she of the Tommy Lee video arrived in Australia this weekend for the Aussie Millions Poker Series. Nick will be a participant, as will Shane Warne, Joe Hachem and a few other blokes interested in making an honest living.

Aussie Millions is at Crown Casino, has a guaranteed first prize of $1million and is being broadcast internationally by Fox Sports. And you can pick up the analysis in the widely read and media-friendly Bluff Magazine.

Main Event starts on the 14th January, final table is on the 20th.

STV share, December

Subscription TV continues to blitz it, Donna, with a highest-ever monthly share in December of 24.8%. (Based on metro homes).

Not only do advertisers get a high share of households, they are 26% more likely than non-subscribers to have a household size of 5 or more.

If you’ve finalised your marketing & media strategy and are looking for help implementing it, please give David or Mark a call. That’s our niche; complementing your traditional media spend.

Darren Glass

We now have a partnership arrangement with IMG in Western Australia. You probably already know they represent many of the world’s leading sports people; Tiger Woods, Venus Williams, Roger Federer, Rafael Nadal … but there are also relationships with the world’s most sought after speakers, like Steve Wozniak, Jack Welch and Al Franken, author of “Rush Limbaugh is a Big Fat Idiot and Other Observations”. IMG is the #1 ranked international modeling agency; looking after Heidi Klum, Kate Moss and Gemma Ward but that was absolutely not a factor in our decision to take them on.

If you’re interested in using this calibre of talent to sell your client’s brand, through endorsements, licensing or speaking engagements, we can help match talent and marketing strategy. Phone Mark or David on 9388 7844.

In addition to these international celebrities we now have access to Australia’s most important list of sporting celebrities. Particularly strong in Australian Rules Football with over 50 of the AFL’s best. Eagles Captain Darren Glass is IMG talent and an endorsement opportunity at the time of writing.