The stoush between The West and The Govt is covered this week on Radio National’s Media Report. Listen to an increasingly agitated Anthony Furnell talking to Attorney-General Jim McGinty, who doesn’t seem to really get it.
Taryn Simon has photographed American rooms and spaces normally kept out of the public eye. Pictured is one room in the National Center for Natural Products Research, the only licensed centre for scientific cannabis research in the U.S. First the whales, now this. via Kottke
The Sydney Morning Herald reports today on the internet release of five episodes of the TV hot potato, Underbelly. We at Media Tonic have accessed and uploaded the prequel; WARNING! Your viewing may constitute a copyright violation.
The West Australian reports on predictions of ‘traffic chaos’ for Perth commuters in coming years: a 40% increase by 2020. Interest in traffic, or avoiding it, has never been higher here, as we move towards Sydney conversation: traffic, parking, weather. In that order. Our client the Australian Traffic Network provides the radio traffic news reports [...]
Torch Media has contracted with 700 pharmacies nationwide to put digital LCD screens in dispensary locations, allowing for video advertising of appropriate products. This will be ideal for health and medicine products which can be advertised in-store but not on broadcast TV. Official release is next month. Torch also plan a separate digital network (non-pharmacy) [...]
The brightest LED in the electronic media has just announced its half-yearly financial results – subscribers up 13%, profit up 62%, now in 38% of TV owning homes – and CEO Kim Williams has flagged ‘substantial expansion’ of online activity in an interview in The Australian. Yes, you’re right, should be part of any national [...]
The market research industry has done a lousy job educating the advertising media about how to measure effective advertising. B&T has just commissioned some research on the Commonwealth Bank’s new ad campaign which asked respondents (on the internet) “which of the following banks has the best advertising?”. The Commonwealth’s ad ranked “best”. The subtext in [...]
A view from the Underground. Via kottke.org.
In partnership with the world’s premier sports and events management company, IMG, Media Tonic offer West Australian companies access to local, national and international talent for use as brand ambassadors, public speaking, advertising endorsements and all forms of sponsorship. That talent pool includes supermodels, comedians, sports stars and high profile business figures. Models include Gisele [...]
There are now 6.2 million STV subscribers; they spent 62% of their TV viewing time watching subscription channels. MCn’s audience was 21.7% higher year on year. Free to Air stations lost 3.5 share points year on year.
