The stoush between The West and The Govt is covered this week on Radio National’s Media Report. Listen to an increasingly agitated Anthony Furnell talking to Attorney-General Jim McGinty, who doesn’t seem to really get it.
Taryn Simon has photographed American rooms and spaces normally kept out of the public eye. Pictured is one room in the National Center for Natural Products Research, the only licensed centre for scientific cannabis research in the U.S. First the whales, now this. via Kottke
The Sydney Morning Herald reports today on the internet release of five episodes of the TV hot potato, Underbelly. We at Media Tonic have accessed and uploaded the prequel; WARNING! Your viewing may constitute a copyright violation.
The West Australian reports on predictions of ‘traffic chaos’ for Perth commuters in coming years: a 40% increase by 2020. Interest in traffic, or avoiding it, has never been higher here, as we move towards Sydney conversation: traffic, parking, weather. In that order.
Our client the Australian Traffic Network provides the radio traffic news reports and does traffic incident gathering for TV and radio.
In Perth, radio coverage includes Mix 94.5, 92.9, 96FM, 6IX and 6PR. In Mandurah it’s Coast 97.3 and 6MM on the AM band. Roadblock coverage, very effective blitzkrieg advertising. Get the numbers from Mark or Dave; 9388 7844.
Torch Media has contracted with 700 pharmacies nationwide to put digital LCD screens in dispensary locations, allowing for video advertising of appropriate products. This will be ideal for health and medicine products which can be advertised in-store but not on broadcast TV. Official release is next month.
Torch also plan a separate digital network (non-pharmacy) which will be launched later in the year. Not telling. Via.
Meanwhile, in the grocery department, Torch have put research on Woolworths shoppers in the public domain. 73% of brand purchase decisions are made while the customer is in-store….
The brightest LED in the electronic media has just announced its half-yearly financial results – subscribers up 13%, profit up 62%, now in 38% of TV owning homes – and CEO Kim Williams has flagged ‘substantial expansion’ of online activity in an interview in The Australian. Yes, you’re right, should be part of any national TV schedule. Call us for the specifics.
The market research industry has done a lousy job educating the advertising media about how to measure effective advertising. B&T has just commissioned some research on the Commonwealth Bank’s new ad campaign which asked respondents (on the internet) “which of the following banks has the best advertising?”. The Commonwealth’s ad ranked “best”.
The subtext in the article is that local agencies, who have rubbished the American ad agency Goodby Silverstein’s work, don’t know their elbows from their armpits.
In the first place, B&T has done the research right after the Commonwealth’s ad had just blitzed TV screens and was fresh in everyone’s minds. But more important, where did they get the idea that you measure an ad’s effectiveness by asking viewers who has the ‘best ads’?
Having worked on some of Australia’s most successful and least popular advertising campaigns, we know that what the consumer says about advertising has precious little to do with its effectiveness. Advertising is not a popularity contest. It’s about clearly communicating a particular message that sticks to your brand.
In its search for novelty, the ad industry sometimes creates video vampires; the campaign with memorable components totally irrelevant to the brand message. Popular? Often. Effective? No.
It’s probably a poor piece of advertising but it’s definitely a poor piece of research and disappointing journalism.
A view from the Underground.
In partnership with the world’s premier sports and events management company, IMG, Media Tonic offer West Australian companies access to local, national and international talent for use as brand ambassadors, public speaking, advertising endorsements and all forms of sponsorship.
That talent pool includes supermodels, comedians, sports stars and high profile business figures.
Models include Gisele Bundchen, Kate Moss, Heidi Klum, Gemma Ward, Stephanie Seymour, Carolyn Murphy and Daria Werbowy.
Celebrities and personalities like Hillary Duff, Heidi Klum, Chris Evert, Jack Nicklaus, Gary Player, Spike Lee, Jack Welch, Pete Sampras and Steve Wozniak… Authors of famous books, broadcasters, inspirational high achievers; there are HUNDREDS of A-listers available from all parts of the globe.
Sports legends like Tiger Woods, Maria Sharapova, Venus Williams and the largest list of Australian sports stars – footballers, swimmers, cricketers…
Finally, we have access to an outstanding resource of world-class stand-up comedians if that’s your shtik.
Have a look at IMG’s Laugh Factory to get a sense of how much talent is available in this area.
Got talent? We are also able to assist high profile West Australians who are looking for corporate endorsement opportunities in Perth, Western Australia and nationally.
The full IMG talent pdf.
Call Mark or Dave on 08 93887844.
There are now 6.2 million STV subscribers; they spent 62% of their TV viewing time watching subscription channels. MCn’s audience was 21.7% higher year on year. Free to Air stations lost 3.5 share points year on year.
