Torch digital in pharmacies

21st February, 2008Posted in advertising, in-store, pharmacy, television, torchmedia

Torch Media has contracted with 700 pharmacies nationwide to put digital LCD screens in dispensary locations, allowing for video advertising of appropriate products. This will be ideal for health and medicine products which can be advertised in-store but not on broadcast TV. Official release is next month.

Torch also plan a separate digital network (non-pharmacy) which will be launched later in the year. Not telling. Via.

Meanwhile, in the grocery department, Torch have put research on Woolworths shoppers in the public domain. 73% of brand purchase decisions are made while the customer is in-store….