Orbit Health and Fitness Solutions have come to the sponsorship party and engaged Eagles captain Darren Glass as a brand ambassador. It’s a two year deal. Coincidentally, Darren had been into Orbit a couple of weeks before the sponsorship was proposed and spent some of the heard-earned. Darren is managed by our partners at IMG [...]
The subscription TV industry has announced a new audience measurement system which increases sample size by a factor of eight (up to 10,000 peeps) and will allow measurement of time shifted viewing. So we’ll be able to measure viewing of programs you haven’t even watched yet. The system will pull data from set-top boxes and [...]
hulu, the NBC/News Ltd video streaming site is in private beta. No user content. All full length programs and movies. Like YouTube, all content is capable of being embedded in any web page. In-laid ads and banners, some traditional ads but at a low level of intrusion thus far. Although it’s in beta, you can [...]
Booz Allen Hamilton and the IAB have concluded the Marketing & Media Ecosystem 2010 Study and find the interactive media are developing creative, offering behavioural targeting and improving their metrics. Some evidence that agencies are being disintermediated. Steve Rubel commentary.
Yes, it’s a blog dedicated to photoshopping bloopers. Our favourite: Source
Here is a great piece of British advertising. Guess what? They stole it from the Yanks! Via Brand DNA.
This Hahn ad, featured on a Best Ads website (why?) has one line of copy and a tag line. Three copywriters are listed on the credits. Take the rest of the day off boys… BMF, who produced the ad, have also created a clever parody of Flash-animation web sites.
