Media Tonic

Booz Allen Hamilton and the IAB have concluded the Marketing & Media Ecosystem 2010 Study and find the interactive media are developing creative, offering behavioural targeting and improving their metrics. Some evidence that agencies are being disintermediated. Steve Rubel commentary.

This entry was posted on Monday, March 17th, 2008 at 11:10 pm and is filed under interactive, research. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.