Media Tonic

The LA Times on today’s launch of GTA IV: “is expected to have one of the biggest debuts in entertainment history when it hits stores Tuesday. Analysts predict it will ring up more than $400 million at retail shops in the first week.” Previews of the game are on the XBOX site.

And in case you haven’t seen it, here is the excellent Coke ad set in GTA:

Meanwhile, on Australian streets, the Australian Traffic Network (ATN) has extended its traffic updates to Hobart and Toowoomba. Queensland coverage now includes Brisbane metropolitan commuter traffic plus Sunshine Coast, Noosa and Gold Coast. ATN is now across all major metropolitan markets and regional locations nationally. So it turns out you can buy ADVERTISING on ATN through Media Tonic. Mark and Dave are the Niko and Roman of the Australian Traffic Mafia; you can talk money with them on 9388 7844.

Media Tonic is looking to place 50% of night time inventory on the BGC building in central Perth. The sign, pictured above, faces south looking out over the freeway, generating millions of impacts every month. The technology is digital LED and allows for multiple animations in colour.

Contact Mark or Dave on 9388 8716.

Having taken over the management, Foxtel is to re-brand Arena using the successful Bravo format out of the states. Following programming and branding deals with NBC Universal, the channel is now clearly targetting a 16 – 39 year old female demographic. *Wonders if the reader has a client with this demographic*

Lead product is Heidi Klum’s Project Runway, the fashion design reality show to be hosted locally by Kristy Hinze (pictured, as you do). Other content includes Top Chef, My Life on the D-List, Entourage, Celebrity Apprentice and Janice Dickinson’s Modeling Agency.

Foxtel’s Brian Walsh describes the new brand as “very contemporary, very bold and very heavy on graphics”.

The new look Arena launches May 4th. Source

Fingers in your ears

Voodoovox are pushing a new medium, In-Call advertising at a conference in New York on May 6th. In-Call is interactive audio advertising that a company’s customers can listen to while they’re on hold.

If Media Tonic were presenting a paper at this conferences we would be putting the proposition that increasing time on hold is inversely related to the consumer’s interest in buying more products.

Johnny Lee

No kidding. In 5 and a half minutes this guy shows off his research – hacking a Nintendo Wii – and brings a sophisticated techie audience to their feet.

Have a look to understand why.

Some excellent work in this year’s AIMIA awards. Hands up who remembers what AIMIA stands for.

The winning viral campaign was Believe in Destiny. That link takes you to the web site that tells you how clever the viral campaign was. Interesting that a campaign generating so many hits lifted sales only 12%. The client, Rare|Wear makes “limited edition” cool clothing. We, at Media Tonic do Limited Edition Media Representation.

Here is the actual Believe in Destiny web site, which asked visitors “should companies make stories and websites like these, or should they stick to normal ads?” Then they published the results.