The LA Times on today’s launch of GTA IV: “is expected to have one of the biggest debuts in entertainment history when it hits stores Tuesday. Analysts predict it will ring up more than $400 million at retail shops in the first week.” Previews of the game are on the XBOX site. And in case [...]
Media Tonic is looking to place 50% of night time inventory on the BGC building in central Perth. The sign, pictured above, faces south looking out over the freeway, generating millions of impacts every month. The technology is digital LED and allows for multiple animations in colour. Contact Mark or Dave on 9388 8716.
Having taken over the management, Foxtel is to re-brand Arena using the successful Bravo format out of the states. Following programming and branding deals with NBC Universal, the channel is now clearly targetting a 16 – 39 year old female demographic. *Wonders if the reader has a client with this demographic* Lead product is Heidi [...]
Voodoovox are pushing a new medium, In-Call advertising at a conference in New York on May 6th. In-Call is interactive audio advertising that a company’s customers can listen to while they’re on hold. If Media Tonic were presenting a paper at this conferences we would be putting the proposition that increasing time on hold is [...]
No kidding. In 5 and a half minutes this guy shows off his research – hacking a Nintendo Wii – and brings a sophisticated techie audience to their feet. Have a look to understand why.
Some excellent work in this year’s AIMIA awards. Hands up who remembers what AIMIA stands for. The winning viral campaign was Believe in Destiny. That link takes you to the web site that tells you how clever the viral campaign was. Interesting that a campaign generating so many hits lifted sales only 12%. The client, [...]
