Winning streak
Some excellent work in this year’s AIMIA awards. Hands up who remembers what AIMIA stands for.
The winning viral campaign was Believe in Destiny. That link takes you to the web site that tells you how clever the viral campaign was. Interesting that a campaign generating so many hits lifted sales only 12%. The client, Rare|Wear makes “limited edition” cool clothing. We, at Media Tonic do Limited Edition Media Representation.
Here is the actual Believe in Destiny web site, which asked visitors “should companies make stories and websites like these, or should they stick to normal ads?” Then they published the results.
