Re-branding Arena

26th April, 2008Posted in foxtel, subscription, television

Having taken over the management, Foxtel is to re-brand Arena using the successful Bravo format out of the states. Following programming and branding deals with NBC Universal, the channel is now clearly targetting a 16 – 39 year old female demographic. *Wonders if the reader has a client with this demographic*

Lead product is Heidi Klum’s Project Runway, the fashion design reality show to be hosted locally by Kristy Hinze (pictured, as you do). Other content includes Top Chef, My Life on the D-List, Entourage, Celebrity Apprentice and Janice Dickinson’s Modeling Agency.

Foxtel’s Brian Walsh describes the new brand as “very contemporary, very bold and very heavy on graphics”.

The new look Arena launches May 4th. Source