Grand Theft Auto IV

The LA Times on today’s launch of GTA IV: “is expected to have one of the biggest debuts in entertainment history when it hits stores Tuesday. Analysts predict it will ring up more than $400 million at retail shops in the first week.” Previews of the game are on the XBOX site.

And in case you haven’t seen it, here is the excellent Coke ad set in GTA:

Meanwhile, on Australian streets, the Australian Traffic Network (ATN) has extended its traffic updates to Hobart and Toowoomba. Queensland coverage now includes Brisbane metropolitan commuter traffic plus Sunshine Coast, Noosa and Gold Coast. ATN is now across all major metropolitan markets and regional locations nationally. So it turns out you can buy ADVERTISING on ATN through Media Tonic. Mark and Dave are the Niko and Roman of the Australian Traffic Mafia; you can talk money with them on 9388 7844.