Media Tonic

WAFL Grand Final 2007

Last year’s wooden spooners the Phoenix Demons are third on the ladder and Subiaco have a percentage of 196%. Half a million punters in WA are well across this.

Following consistent gains in attendance in recent years, crowds so far this season are 6% higher again. Local businesses might be interested to know that after only ten rounds over half a million West Australians have attended or watched WAFL on TV.

It’s a missed opportunity that there is still a WAFL sponsorship up for grabs. Value for money. Got a client looking for profile and community involvement? You can contact Mark or David at Media Tonic to discuss. 9388 7844.

One of the coolest geek sites around, Ars Technica, has just done a concise review of the on-line video offerings of the US TV networks. Ratings summary: 1 Hulu (NBC/Fox), 2 Fox, 3 CBS, 4 ABC.

MCN’s new web site is waaaay ahead of the pack in terms of product detail and downloadable content. It includes customisable PowerPoint presentations, media packs, complete material requirements and specifications and hopelessly thorough channel information. In the channels section you can specify a demographic or a genre and the database filters the channels down to those relevant. Big time saver.

Yes. But. Is there a competition hook? Will they lavish prizes on me with a launch promotion? Indeed: Media Tonic provide the following clickable image for your convenience …

mcn.com.au

6 months ago Media Tonic correctly nominated the Halo 3 campaign as the year’s best ad. It just took out the film Grand Prix and the integrated Grand Prix at Cannes. ‘Film’ and ‘integrated’ are not integrated. And below is the annoying Japanese widget that won the Titanium Grand Prix. Note the volume control at bottom right.

Check out their spectacularly chic download page.

This web-based first person shooter takes violence in advertising to a new level. In the game you get to play the media buyer who was pushed a little bit too far… Via Adrants.

Department of Little Boy Jokes: the UK Office of Government Commerce (the Treasury) commissioned a new logo from a large communications consultancy FHD (‘we help our clients face the challenge of change’).

Rotated clockwise by 90 degrees the logo could be interpreted ungenerously. Via Crikey and (for further cruel commentary), The Register.

US web site Nerve has attempted to list the top 50 commercial parodies of all time. Not all the videos work due to copyright – but here are two that do: Ecstacy and Levitol. Levitol is #49 on the page. Results may vary; depending on your level of gay.