The Future of Media Summit is being held on July 15th, simultaneously in Sydney and Silicon Valley thanks to video hook-ups. This is the third Future of Media event. Apparently they didn’t work it out the first two times.
The new pre-school channel from the BBC, CBeebies will be carried by Foxtel; their first ad-free station. It’s part of a large scale deal that will see multiple new BBC channels on Foxtel. B&T story here; The Australian calls it an unprecedented proposal and the Media Report interviews the BBC’s Darren Childs on the deal.
Our view is that more quality, branded content will extend subscription TV’s lead over free-to-air in high income demographics. Happy to discuss present statistics with you over the phone – Dave/Mark 9388 7844
MCN now represent eonline.com, the entertainment site. Which is currently reporting that Taylor Momsen is now represented by IMG, who of course Media Tonic also represent.
The competition is open to Agency people many of whom are too busy to enter competitions such as this, meaning that probably only five people will enter. So you’re a 20% chance I reckon. At least.
Here is the link to the competition image, which has a page all of its own.
Call us if you’d like to book advertising on eonline.com; it’s quality reportage compared to that rubbish we blogged about earlier.
It is with great pleasure that Media Tonic draws to your attention the list of the 30 most salacious celebrity gossip blogs on the Internet. Starting of course with PerezHilton but including Dlisted, Blabberstar, TheSuperficial, the Australian site Defamer, ohNoTheyDidnt and of course, celebrity-babies.com.
There is some suggestion in the comments that iDontLikeYouInThatWay.com is just a copy of WWTDD.com (WhatWouldTylerDurdenDo?) but that’s just snarky.
Bradshaw not like Hulk. Give bad review. Rate Hulk one star.
Vanity Fair goes to see Sex and the City, then records all the brands shown or mentioned in the film. It looks as though there will be no Academy Award this time around unless they introduce one for Product Placement. One of the comments on the article notes: ‘they screwed the pooch on this one’. I don’t know what that means but I expect it’s not good.
Meantime, Coke have used TorchMedia as part of their in-store Sex and the City promotion in Woolworths. Some innovation here with the first use of silver foiling on floor mats; a little hard to see in the photo but actually quite striking in-store.
The Torch offering includes illuminated posters at Shopping Centre entry points and floor mats at aisle entry or right bang in front of the fixture. We can assist with creative input if you have a relevant FMCG client.
A reminder that the TorchMedia reach extends to pharmacy, liquor and petro-convenience. 30 million shopper interactions nationally each week.
Readers of the Media Tonic newsletter and blog know that the principals are an undefeated and undefeatable media Table Tennis doubles team. Here they are playing singles in Japan, Shaolin style:
