Foxtel/BBC

The new pre-school channel from the BBC, CBeebies will be carried by Foxtel; their first ad-free station. It’s part of a large scale deal that will see multiple new BBC channels on Foxtel. B&T story here; The Australian calls it an unprecedented proposal and the Media Report interviews the BBC’s Darren Childs on the deal.

Our view is that more quality, branded content will extend subscription TV’s lead over free-to-air in high income demographics. Happy to discuss present statistics with you over the phone – Dave/Mark 9388 7844