November 29, 2008. Thousands of West Australians will slap on the suncream and the budgie smugglers in an attempt on the world record for an open water race. It’s a record currently held by the Victorians: BOOOOO! All swimmers will therefore have the chance to become world record holders, with certificates to prove it. Sounds [...]
The IGA Perth Royal Show – September 27th to October 4th. Around 400,000 punters, most of whom will spend time in front of the big screen at some point. “Tell you what kids: why don’t we sit down for a bit while you eat those pies and toffee apples? Mummy wants to watch the Hilux [...]
Our associates at IMG are producing Models.Live for Vogue. It’s a series of reality webisodes following the progress of three young models (not that young) as they do their thang. It starts August 19th and includes a social software component, with a link to Bebo. Meanwhile, Media Tonic are still waiting to hear from Perth [...]
From the Pew Research Centre work on the newspaper industry crisis: “The editors expect the financial picture only to worsen, and they have little confidence that they know what their papers will look like in five years.” No such problem for The West Australian of course, which will still be giving away 7 cars in [...]
UK research commissioned by Thinkbox and the Internet Ad Bureau looked at detailed behaviour of ‘tech-savvy’ users as an indication of future media patterns. Interesting conclusions: Purchase and usage intent increase by 50% where consumers access both media. Half of respondents are online while watching TV. Every day. Our industry partners Foxtel are very strong [...]
It’s not that there is anything wrong with the Eagles or the Dockers. Their supporters are the problem and they need to lift. Here is a TV commercial that demonstrates.
Gadget blog Gizmodo and the SMH have fairly downbeat assessments of the Tivo offering. No ad-skipping, smaller hard drive etc. Perhaps a bit tricky to get $700 up front when people are buying iPhones like it’s the Ark of the Covenant. Here is our preferred option: Foxtel iQ.
The anti-siphoning legislation was created to ensure that all Australians had on-going access to iconic sports events, like Wimbledon. Ironically, this legislation ensured that nobody was able to watch the semi-finals or earlier rounds live. Only the two finals were live. Note to Communications Minister: If you give a company a monopoly you ought to [...]
