TV and online together

23rd July, 2008Posted in foxtel, online, subscription, television

UK research commissioned by Thinkbox and the Internet Ad Bureau looked at detailed behaviour of ‘tech-savvy’ users as an indication of future media patterns. Interesting conclusions:

  • Purchase and usage intent increase by 50% where consumers access both media.
  • Half of respondents are online while watching TV. Every day.

    • Our industry partners Foxtel are very strong in this area. If you’d like a briefing on future directions, contact Mark or Dave and we’ll put something together for you.
    08 9388 7844.