BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia’s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler. Torch has constructed these ad networks after [...]
We’ve changed the settings to allow comments on the Media Tonic blog, knowing that this could be a big mistake. Don’t feel as if you are limited to commenting on the particular post. Our real interest is your view on daylight saving.
Katzenberg (Dreamworks) is talking up the future of 3D movies. I don’t care if I have to wear fancy glasses, if it works well, I’m there. Here’s a comment by MG Siegler, who saw the new technology. Intel’s Intru3D technology (someone was paid to invent that name) renders 3D video in real-time and Katzenberg says [...]
It’s hard to create a great tutorial series on Photoshop when your wife is being unfaithful and your World of Warcraft buddy keeps calling you on Skype. The only thing that might get you through is holding your audience in contempt, eg. “this tutorial is basic to intermediate; so you’re probably going to find it [...]
A really big billboard in the UK comprising thousands of tiny customers wearing Wonderbras. Here’s a link to the website they set up to recruit amateur models. Yes, if you own a Wonderbra and phone to discuss Out of Home advertising with Media Tonic we can discuss sending around a photographer.
Perth Glory have a spanking new big screen. Media Tonic has delivered them a turn-key solution – screen, production and integration with on-field entertainment. As you no doubt know because you closely read everything we publish here, Media Tonic has credentials in this area dating back to a long involvement with the Subiaco Oval screen. [...]
You may have seen them on the Oscars. Here is their EXTRAORDINARY homage to New York on the Conan O’Brien Show:
