Media Tonic

BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia’s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler.

Torch has constructed these ad networks after researching purchase behaviour. For example, three-quarters of buyers spend less than five minutes in-store so ad frequency needs to account for that.

BWS Digital Screens offer 10 second spots (ads run four times in a six minute loop) with 20% of broadcast time allocated to news, sport and weather. (People like that stuff). There are 47 locations in WA; they are LIVE in September. Flash or MPEG; no TVCs.

BWS FM is a fully fledged radio station with 48 minutes of contemporary music per hour. A client can buy six fifteen-second ads in that time. In WA, it’s a 40 store coverage – goes live at the end of December.

Packages make combining radio and screens financially attractive. Overall, the extreme targeting at the pointy end of the sales process makes this (we argue) a very smart alternative to MSM. Call Dave or Mark at the top of the hour and request a song for the one you love. Or more sales information. 9388 7844.

We’ve changed the settings to allow comments on the Media Tonic blog, knowing that this could be a big mistake. Don’t feel as if you are limited to commenting on the particular post. Our real interest is your view on daylight saving.

Katzenberg (Dreamworks) is talking up the future of 3D movies. I don’t care if I have to wear fancy glasses, if it works well, I’m there.

Here’s a comment by MG Siegler, who saw the new technology.

Intel’s Intru3D technology (someone was paid to invent that name) renders 3D video in real-time and Katzenberg says that by 2009 all of DreamWork Animation’s films will be both authored and offered in 3D.

It’s hard to create a great tutorial series on Photoshop when your wife is being unfaithful and your World of Warcraft buddy keeps calling you on Skype. The only thing that might get you through is holding your audience in contempt, eg. “this tutorial is basic to intermediate; so you’re probably going to find it stupid hard”.

A really big billboard in the UK comprising thousands of tiny customers wearing Wonderbras. Here’s a link to the website they set up to recruit amateur models. Yes, if you own a Wonderbra and phone to discuss Out of Home advertising with Media Tonic we can discuss sending around a photographer.

Perth Glory have a spanking new big screen. Media Tonic has delivered them a turn-key solution – screen, production and integration with on-field entertainment.

As you no doubt know because you closely read everything we publish here, Media Tonic has credentials in this area dating back to a long involvement with the Subiaco Oval screen. And we would be pleased to assist in any on-going or one-off requirement you may have. Because we love to serve.

You may have seen them on the Oscars. Here is their EXTRAORDINARY homage to New York on the Conan O’Brien Show: