New FM Station & Digital Screens Network

BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia’s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler.

Torch has constructed these ad networks after researching purchase behaviour. For example, three-quarters of buyers spend less than five minutes in-store so ad frequency needs to account for that.

BWS Digital Screens offer 10 second spots (ads run four times in a six minute loop) with 20% of broadcast time allocated to news, sport and weather. (People like that stuff). There are 47 locations in WA; they are LIVE in September. Flash or MPEG; no TVCs.

BWS FM is a fully fledged radio station with 48 minutes of contemporary music per hour. A client can buy six fifteen-second ads in that time. In WA, it’s a 40 store coverage – goes live at the end of December.

Packages make combining radio and screens financially attractive. Overall, the extreme targeting at the pointy end of the sales process makes this (we argue) a very smart alternative to MSM. Call Dave or Mark at the top of the hour and request a song for the one you love. Or more sales information. 9388 7844.