Advertising drugs in Times Square
Thursday, November 27th, 2008Walgreens (the drugstore) have fired up a fairly iconic piece of outdoor advertising in Times Square. 1.6 million people pass the building each day (that’s a lot) and the TV audience on New Years Eve is estimated at 1 billion (a lot) though there are a few other distractions in that broadcast.
Each hour of programming includes up to 30 minutes of paid advertising plus Walgreens branding and animated filler. The sign matrix is the largest in America, with 12 million LEDs (so they say). Content can jump from one screen to another and in fact can also jump a few blocks to another Walgreens site on 44th Street which is visible from Times Square.
Click the photo for Antonio Neves, the man with the digital hairline, and video of a 17 stories digital sign in action (hint: digital signage looks better on video than on a photo).


