Media Tonic

Walgreens (the drugstore) have fired up a fairly iconic piece of outdoor advertising in Times Square. 1.6 million people pass the building each day (that’s a lot) and the TV audience on New Years Eve is estimated at 1 billion (a lot) though there are a few other distractions in that broadcast.

Each hour of programming includes up to 30 minutes of paid advertising plus Walgreens branding and animated filler. The sign matrix is the largest in America, with 12 million LEDs (so they say). Content can jump from one screen to another and in fact can also jump a few blocks to another Walgreens site on 44th Street which is visible from Times Square.

Click the photo for Antonio Neves, the man with the digital hairline, and video of a 17 stories digital sign in action (hint: digital signage looks better on video than on a photo).

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Trouble on Christmas Day with the relies? Need some help sorting out the gatecrashers at your daughter’s New Year’s Eve party? Dave and Mark are there for you. Most issues can be resolved with an airbrushed Christmas Hat.

You also need to know that we have employed a new sales executive Lauren Hogan (ECU grad, ex-WIN), who is qualified in conflict resolution and can mix cocktails.

Thanks to clients and suppliers for working with us during the year. Well deserved.

Not just a cappella, they are THE cappella.

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See, here’s how it works. Jason agrees to wear your company’s shirt one day next year and take a photo of himself wearing YOUR shirt. Then he posts it on his blog. You pay HIM for that in addition to sending him the SHIRT. The price increments a dollar every day of the year, so Jan 1 costs $1 and Dec 31 costs $365. And then he donates all the money to charity. No, I made up that last sentence.

He’s already sold out to the end of March. Here, I’ve saved you the trouble: the full year’s fashion photography totals $66,795.

Media Tonic are pleased to announce the imminent launch of their I Wear Your Designer Label and I Eat Your Expensive Restaurant Meal websites. And a reminder that if you own a media property you’d like to monetise or you have a client looking for an innovative sponsorship property, we do that stuff.

People’s expectations are pretty high these days when it comes to entertainment. Can you imagine giving a guy a standing ovation for juggling three standard juggling balls for 4 minutes? You don’t think you’d do that? Really?

Amazing Juggling – Watch a funny movie here

Thanks to Kevin Campbell for link.

A one minute video compilation of US newspaper front pages on November 5th. You know, an editor could have really made a name for themselves by running that story on Page 2. Source.