Media Tonic

Goes to Cleveland’s Brokaw agency.

Yes, three pieces of popcorn.

Via Adrants.

Created by Future Exploration Network’s chief futurist Richard Watson (he’s like their most important guy, right?): it’s the Trend Blend 2009. This thought map, downloadable here at no cost and usable on walls, includes such words as ‘sustainability’, ‘uncertainty’ and ‘Web 2.0′.

Media Tonic are your partners in brilliant fore-planning and strategy for 2009.

Via ETTF

Not so much a video, just audio with a few slides. Nonetheless, this is how we roll. The late Joseph Spence doing the Media Tonic Christmas Carol. I believe he also did a great version of Advance Australia Fair.

In our last episode we revealed that Media Tonic is now selling on-line content in FOXSPORTS.com.au, Australia’s highest traffic web sports site. Actually, it’s 14 different MCN sites. I can now reveal to our fan base that we offer way sexy on-line video ads also.

The EyeBlaster technology does browser-sniffing, intelligent loading and the video player can be skinned with the brand’s livery. Recommend having a look at the i-Phone and Dove samples to get a sense of what’s possible.

This format is very flexible: (a) 15, 30, 60 sec formats with no extra charge for the longer formats (b) 4:3 or 16:9 and (c) FREQUENCY CONTROL. You can cap an ad to one impression per user per day or one impression per campaign. This is too fabulous.

CPM is $60. Minimum booking is $5K. Incredibly detailed reporting down to how many seconds people watch for and whether they adjust the volume. Go crazy.

Full details from Dave or Mark on 9388 7844.

Never mind if the children are okay; is the PRODUCER okay? Poor man. My heart goes out to him.