Archive for January, 2009

Move your arms! Use your hands!

The Snuggie is America’s latest direct response TV phenomenon. It’s a cheap blanket with SLEEVES. That’s it basically. And yet, they can spin that into a two minute ad that makes you want to kill puppies. Impressive. Only 4 million sold so far. Not jealous; perfectly calm.

We thought of this second

The Media Tonic Innovation in Japanese Advertising Award goes to Wet Design, thereby earning the ovation of the people forever. Little joke for Iron Chef fans there. Japanese Mall Fountain – Free videos are just a click away Call us for the next big wet thing. Dave. Mark. 93887844.

How to speak to telemarketers

A short demonstration by comedian Tom Mabe.

You think a few people might rock up to see Ben Cousins play for Richmond against Fremantle?

NAB Cup starts February 7 in Perth at Subiaco Oval. Two matches are expected to pull very large crowds – big screen advertising slots can be bought through Media Tonic. The West Coast play Collingwood; Richmond play Fremantle. A third match is also possible, depending on results. These matches typically produce very economic buys particularly [...]

ATN extends its reach in Perth

From March 2, 2009, the Australian Traffic Network (ATN) reports will air on ALL SIX of Perth’s commercial radio stations including NOVA, giving a 100% Commercial Radio buy. This complements the relationship ATN has with Nova in the Eastern States. ATN is one of the easier media buys: one contact, one rate, one invoice. It’s [...]