Archive for February, 2009

Seminar for owners of invisible web pages

Sydney Racing Identity Bret Treasure is running seminars on web promotion at the Sheraton Hotel. Bret claims there is room for improvement in ad agencies’ approach to web strategy and Search Engine Optimisation. As if.

B2G1F

According to a well-meaning government department, there are 90 million private car trips made in WA less than one kilometre in length. Where are they all going? Down the bloody shops of course! Congregating in car parks, funneled into entrances with big Shopperscape and Torchlite signs outside them that your clients COULD be advertising on, [...]

BAM BAM

Also known as David Pocock. Now signed with IMG and available for endorsement work through Media Tonic. The Wallabies and Western Force’s Openside Flanker is 20 years old. He’s a big talent, he’s personable, an adventurer and a charity worker. Great opportunity for a West Australian business to align themselves with an emerging legend. IMG [...]

Lost generation

GREAT political advertising. Now you’ve seen the popular version, here is the original. A political ad for Argentinian presidential candidate Lopez Murphy: In the 2007 presidential election he got 1% of the popular vote.

Human joysticks

Bunch of people in a cinema acting like they’re on Countdown. Motion sensor on the screen creates an interactive gaming experience. People are like, impressed. Here is the inventor’s unbiased account of how Volvo used it to generate 33,000,000 media impressions, not including the ones on the Media Tonic blog.

Vegetarians: “we can do dumb sexist ads too”

Another ad “too hot for TV” but you can watch it on the internets. Did you hear they’ve taken the word ‘gullible’ out of the Dictionary? Below is the PETA ad featuring models in underwear with vegetables, reputedly banned from the Superbowl. About as sexy as a Playboy Centrefold. ‘Veggie Love’: PETA’s Banned Super Bowl [...]