Archive for February, 2009

Seminar for owners of invisible web pages

Monday, February 23rd, 2009

Sydney Racing Identity Bret Treasure is running seminars on web promotion at the Sheraton Hotel.

Bret claims there is room for improvement in ad agencies’ approach to web strategy and Search Engine Optimisation.

As if.

B2G1F

Friday, February 20th, 2009

According to a well-meaning government department, there are 90 million private car trips made in WA less than one kilometre in length. Where are they all going? Down the bloody shops of course! Congregating in car parks, funneled into entrances with big Shopperscape and Torchlite signs outside them that your clients COULD be advertising on, but aren’t.

Thanks to innovative companies like TorchMedia, who are insightful enough to engage companies like Media Tonic as their WA representatives, a very high reach campaign is feasible at major supermarket entrances. Only because of the GFC, we are now doing a ‘Buy 2, Get 1 Free’ offer on Shopperscapes and Torchlites. Phone this number to avoid the huge financial vortex of doom: (08) 9388 7844.

BAM BAM

Thursday, February 19th, 2009

Also known as David Pocock.

Now signed with IMG and available for endorsement work through Media Tonic. The Wallabies and Western Force’s Openside Flanker is 20 years old. He’s a big talent, he’s personable, an adventurer and a charity worker. Great opportunity for a West Australian business to align themselves with an emerging legend. IMG has also picked up four other big WA talents; Richard Brown, Dane Haylett-Petty, Luke Holmes and Haig Sare, so a very strong “team” marketing message could be conveyed. Call Mark “Pebbles” Treasure or Dave “Wilma” Fare on 9388 7844.

Lost generation

Tuesday, February 10th, 2009

GREAT political advertising.

Now you’ve seen the popular version, here is the original. A political ad for Argentinian presidential candidate Lopez Murphy:

In the 2007 presidential election he got 1% of the popular vote.

Human joysticks

Wednesday, February 4th, 2009

Bunch of people in a cinema acting like they’re on Countdown. Motion sensor on the screen creates an interactive gaming experience. People are like, impressed.

Here is the inventor’s unbiased account of how Volvo used it to generate 33,000,000 media impressions, not including the ones on the Media Tonic blog.

Vegetarians: “we can do dumb sexist ads too”

Monday, February 2nd, 2009

Another ad “too hot for TV” but you can watch it on the internets. Did you hear they’ve taken the word ‘gullible’ out of the Dictionary? Below is the PETA ad featuring models in underwear with vegetables, reputedly banned from the Superbowl. About as sexy as a Playboy Centrefold.


‘Veggie Love’: PETA’s Banned Super Bowl Ad

A comment from our partner in skepticism. Here is the predictable ‘exclusive behind the scenes’ PETA video from a web site that specialises in ‘banned’ ads:

God men are pathetic.