Media Tonic

Episode 1: in which Media Tonic bring home the bacon.

“When you lose your humility and become Big Shot Weisenheimers, a little too big for your boots… when you show the slightest sign of crudeness, inappropriateness or smart-alecness and lose that subtle sense of the fitness of things.” – Leo Burnett’s parting words to his company.

Here’s when to take my name off the building:

Looks good, huh? The one on the left is actually a store entrance. The one on the right is a set of stairs.

Pleased to announce that Media Tonic now represent Red Outdoor in Western Australia. This adds innovative and non-traditional formats to your Out of Home portfolio and gives you 24 shopping sites in WA – Karrinyup and Galleria among them. Red offer a number of different products outside and within the Shopping Centre Precinct. Very sophisticated presentation in WA’s most trafficked locations.

To give you some idea, here’s the Domination package Lacoste and Red put together for Melbourne Central in the lead up to the Australian Open:

It’s a turn-key operation; we will look after production and installation. Must be time we had a chat. Dave or Mark, 9388 7844.

Media Watch described last week the unsuccessful attempts of the not half bad Bazura Project to get itself noticed by TV Week’s Logie Awards. It’s a movie show not shown on WA TV. There should be more of that.

Anyhow, here they are receiving their Antenna Awards at Melbourne Community TV’s annual Gongs:

Grown men thought of that. I don’t think it would have quite as much impact without the music. Via Notcot.

They’re like Smarties. The Skittles site was relaunched a few days ago as a social media portal for the brand; an aggregation of the Skittles Facebook, Flickr and Twitter accounts.

Interesting because it hands substantial control of the company’s site to the product’s users.

Much excitement in the marketing blogosphere. Analysis and discussion at Ad Age and Australia’s own Marketing Mag. Sure enough, people didn’t miss the opportunity to put spam and obscenities on Twitter so it showed on the Skittles Home page. It was like a big, freshly painted white wall. Company responded by shifting the Twitter feed off the Home page.

Users 1 Company 1.