Skittles

They’re like Smarties. The Skittles site was relaunched a few days ago as a social media portal for the brand; an aggregation of the Skittles Facebook, Flickr and Twitter accounts.

Interesting because it hands substantial control of the company’s site to the product’s users.

Much excitement in the marketing blogosphere. Analysis and discussion at Ad Age and Australia’s own Marketing Mag. Sure enough, people didn’t miss the opportunity to put spam and obscenities on Twitter so it showed on the Skittles Home page. It was like a big, freshly painted white wall. Company responded by shifting the Twitter feed off the Home page.

Users 1 Company 1.