Media Tonic

There are no problems, Jane. Only opportunities.

In an effort to help you reach 18 to 29 year olds, that high-disposable-income-not-so-interested-in-free-to-air-tv demographic, we have agreed to rep VenueMedia in Western Australia. Their Australia-wide network of 200 venues in-bar digital screen network does TV ads, scrolling text and Bluetooth/SMS campaigns. It’s the largest Bluetooth network in the Australian entertainment space.

Yes, there is a local split: 26 venues with 57 screens including The Cottesloe Hotel, The OBH, The Paddington Ale House and the Kardinya Tavern. We’re told these places are quite popular.

Ad content is broken up with short burst, high-impact content; typically sports and fashion. Your ad every 6 minutes. Short burst, high-impact phone conversations about VenueMedia – 9388 7844. Mark or Dave.

Now you probably want the link to the pitch-altering phase vocoder.

No. Bugger off. We’re not doing it.

Some cleverness here if you put to one side “a slide show with writing so small it can’t be read even at full screen”. Nonetheless.

We are compelled to note that ‘bagvertising’ is trying just a little bit too hard. Do we describe our Australian Traffic Network product as “Radiovertising”? Do we call IMG “Celebritivertising”? Do we call Torch Media and Red Outdoor “Mallvertising”? No, we don’t. Why? Because there is no room for that sort of thing in Perthvertising.