Media Tonic

Here’s an example of how you can add value to a client’s in-store presence using Media Tonic. Our partners TorchMedia have developed a Squeeze and Sniff shelf-dispenser for Cold Power in Woolworths Supermarkets. The shelf talker has a built-in fragrance dispenser that samples their new range of fragrances: Lemon, Aloe, Rainforest and Matic. Yes, Matic.

We’re not just ukulele players; we develop concepts that introduce context and difference at point of sale. Now that retailers are a little more flexible in what they’ll allow on shelf, there are opportunities for more compelling advertising. Squeeze and Sniff is one option; you can also talk to us about Bump and Grind and Rattle and Hum.

Here are some washing tips.

What a great name for a camera. Do they make a photocopier called CHAIR? Well-deserved criticism to one side, here is their impressive ad. 60,000 photographs were shot, ending in a visually striking ad, let down perhaps by a fairly average soundtrack. What it really needed was a Ramones track with lots of ukulele.

Subscription TV continues to improve its position relative to free-to-air. OzTAM results for the first half of 2009 show Subscription up 4.1% in metro and FTA down 1.5%. Subscription has a larger audience share than any free-to-air network with 23.2%. Ten Network on 17.4%. ABC 12.7%.

We’d be buying shares in Consolidated Media too if we were Kerry Stokes.

So the numbers are in on another half year. If you’d like a personal briefing on who’s doing what to whom, have your people call their people on 9388 7844. Source. Ukulele Music.

A gentleman’s guide to not getting thrown out. A helpful etiquette service for people within and also outside the advertising industry. I’m looking at YOU, Wilson Tuckey. There’s a blog and a Twitter account, neither of which are quite as good as their title. It’s an English thing.

Digital agency Ignited has publicly criticised online shoe seller  Zappos, who had over 100 ad agencies pitch for their business.  Ignited monitored how much time Zappos spent looking at their web-based proposal. 70 seconds. They viewed just five pages of a 25 page presentation. The Ignited blog post calls on agencies to collectively improve new business processes. “If we reply to any RFPs in the future, we’ll be letting the prospective clients know that our submission will be online and that we’ll be measuring how much time is spent reviewing it. And we encourage other shops to do the same.”

Further comment: AdAge. Ukulele music.

Traditional ukulele tune by the Ukulele Orchestra of Great Britain.

And a fine piece of melodramatic ukulele story-telling by the largely undiscovered but soon to be famous Bobby McGees:

We’re not going to blog about the media anymore; you’re all so “cost per thousand”. We’re just going to blog about ukulele music.