On submitting free ideas

Digital agency Ignited has publicly criticised online shoe seller  Zappos, who had over 100 ad agencies pitch for their business.  Ignited monitored how much time Zappos spent looking at their web-based proposal. 70 seconds. They viewed just five pages of a 25 page presentation. The Ignited blog post calls on agencies to collectively improve new business processes. “If we reply to any RFPs in the future, we’ll be letting the prospective clients know that our submission will be online and that we’ll be measuring how much time is spent reviewing it. And we encourage other shops to do the same.”

Further comment: AdAge. Ukulele music.