Media Tonic

No, not an oxymoron. A survey of the buying intentions of 1,972 American media planners. Planned spend for non-traditional media next year exceeds traditional. The full survey costs US$495, not unreasonable considering they work out of the Acropolis.

This entry was posted on Monday, September 21st, 2009 at 4:48 pm and is filed under media, research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.