More developments in LED large format advertising: Melville now hosts the latest in static digital screens – first Wireless Hill, now this. 50,000 cars a day travel past it on Leach Hwy (it’s next to Bunnings; you won’t miss it) and we’ve undertaken to find a major advertiser interested in 50% of content. Creative executions [...]
We’ll shortly be landing at Minneapolis Airport. Media Tonic would like to announce that they now represent the AirAsia network in Western Australia. It’s the largest low-cost air carrier in Asia; around 37,000 Australians fly AirAsia each month. Passengers skew towards medical professionals, government, military, education and self-employed. There are onground advertising opportunities such as [...]
The West recently went to press on the increasingly slow travel times on Perth roads. The story also quoted Motor Trades Association research: 21.5% more cars on the road than 5 years ago. Most of them in my lane. More people, spending more time stuck in traffic. The traffic reports created by the Australian Traffic [...]
Here’s a video that proves the ability of outdoor advertising to improve health outcomes. Such incredibly low key advertising. The video series is sponsored by Volkswagen but the venue seemed to carry no branding whatsoever. Obviously looking to position Volkswagen as a ‘fun’ brand; an interesting example of video combined with outdoor interactive. Give us [...]
You’ll never guess what her dress is made out of. Doh! It’s a promotion for Breast Cancer prevention from a Canadian toilet paper brand. From the Advertising Is Good For You blog. Which of course it is.
