Media Tonic

More developments in LED large format advertising: Melville now hosts the latest in static digital screens – first Wireless Hill, now this.

50,000 cars a day travel past it on Leach Hwy (it’s next to Bunnings; you won’t miss it) and we’ve undertaken to find a major advertiser interested in 50% of content. Creative executions – animated graphics and text – can be regularly changed and are in 10 second bursts.

Yes, they’re the City of Melville armorial bearings. Read more about them here.

We’ll shortly be landing at Minneapolis Airport. Media Tonic would like to announce that they now represent the AirAsia network in Western Australia. It’s the largest low-cost air carrier in Asia; around 37,000 Australians fly AirAsia each month. Passengers skew towards medical professionals, government, military, education and self-employed. There are onground advertising opportunities such as boarding passes and booking tickets. You’ll be able to access the airline’s e-newsletters (over a million subscribers) and advertise on booking confirmation emails.

Onboard promotion can include decorated tray tables, overhead lockers, flyers, napkins, in-flight magazine and television advertising as well as product sampling. And the online opportunities are substantial. You’ll be able to run campaigns in the Air Asia portal which has more than twice the reach of the Qantas site – 20 million unique visitors in the last monthly figures we’ve sighted. Importantly, you can do geo-targeting and you can be language-specific.

Everything from decorating beverage cups to sign-writing an entire aircraft (example of the Oakland Raiders’ AirAsia plane above). Onground, onboard and online. One of the most flexible products we’ve seen. Worth discussing? Call David (Air) Fare or Mark Sydney (Stopover) Treasure on 9388 7844. They’ll be on their laptops.

The West recently went to press on the increasingly slow travel times on Perth roads. The story also quoted Motor Trades Association research: 21.5% more cars on the road than 5 years ago. Most of them in my lane. More people, spending more time stuck in traffic.

The traffic reports created by the Australian Traffic Network and broadcast on commercial radio stations continue to be booked well ahead of time. Pictured is Taryn Onafaro, ATN traffic reporter and TV personality.

If you’d like to speak to Taryn about advertising, too bad. Call Dave or Mark on 9388 7844.

Here’s a video that proves the ability of outdoor advertising to improve health outcomes.

Such incredibly low key advertising. The video series is sponsored by Volkswagen but the venue seemed to carry no branding whatsoever. Obviously looking to position Volkswagen as a ‘fun’ brand; an interesting example of video combined with outdoor interactive. Give us a call if you have a client looking to use outdoor for re-positioning. 9388 7844.

You’ll never guess what her dress is made out of. Doh! It’s a promotion for Breast Cancer prevention from a Canadian toilet paper brand. From the Advertising Is Good For You blog. Which of course it is.