Winner of an Emmy Award for Interactivity, The Truth About Marika is perhaps an early example of where interactive TV is headed. The video below talks about ‘fiction without limits’ and where it gets interesting is the blurred line between story and real world. For example, part of the program mix was a TV debate [...]
The banners were attached with natural wax and eventually dropped off by themselves. So no flies were harmed in the making of this commercial. Summer. Outdoor Advertising. Talk to us. Source.
Here at Media Tonic, we’ve been augmenting reality for years. Esquire Magazine’s David Granger gets his Media Tonic debut spruiking the AR edition of Esquire Magazine. It’s a gimmick but it’s clearly the beginning of new levels of interactivity. Coke and McDonalds are using similar technology in their promotions for the launch of Avatar. If [...]
