AR

Here at Media Tonic, we’ve been augmenting reality for years. Esquire Magazine’s David Granger gets his Media Tonic debut spruiking the AR edition of Esquire Magazine. It’s a gimmick but it’s clearly the beginning of new levels of interactivity.

Coke and McDonalds are using similar technology in their promotions for the launch of Avatar. If you follow that link you’ll see the extended trailer, which pretty much ruins the plot completely.