
You know what’s beautiful about the Murray Street Mall? 45,000 pedestrians per day. All of them beautiful people. FYI, that is 40% MORE than the Hay Street Mall, due in part to the new train station. The new centre of Perth. Hay Street Mall foot traffic is 25% down since 1993 and Murray Street Mall now has more foot traffic than George Street in Sydney and matches Swanston Street in Melbourne according to a study by Gehl Architects.
Screentech has appointed Media Tonic to manage (limited) advertising sales for the Murray Street Mall Big Screen which will be commissioned early in 2010.
It’s 30 square metres in size with a 20mm pitch – opportunity for a pun about sales or cricket but we’re not going there. If you’re interested in a new, serious-high-traffic medium, you know, call. It’s a logical spot for “Today Only” offers if you’re a big city retailer.
And I’ll tell you something else about Murray Street. It was named after Sir George Murray who was Secretary of State for War and the Colonies at the time Western Australia was founded. And here’s the connection: Murray was born in Perth in Scotland and was the member for Perthshire at the time. I dare say naming a new city after the home town went down well in the electorate.