In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels. We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to [...]
Apparently they exist, though we have no experience of them. Clients From Hell. “Can you call Google and ask them when the website will show up in the search results?” “Can we pay for the logo in instalments, or even better can I pay you in salad?” “Make sure it’s not too edgy, not too [...]
Twenty20′s Big Bash rated its pants off in January (307,000 viewers, a best ever – 18.5% up on the 2009 final) and Subscription TV continued to rise at the expense of Free To Air stations. Traditionally a strong period for STV, January was up 10% and FTA down 2%. In subscription homes, STV stations accounted [...]
For a small price you can have the booty of your dreams… How can you argue with that? I know we risk lowering the tone again, but this is simply to say you can keep your social media campaigns; here is some great old-fashioned direct marketing. Everything about this campaign is wonderful: the product concept, [...]
The Grammy Awards promotion site, We’re All Fans is a pretty spectacular example of interactive web video. It’s sucking in YouTube videos in real time uploaded by fans of particular nominated artists. Mostly this is teen girls singing in their bedrooms – at least the seventy or so we looked at were. Gorgeous use of [...]
WA Today is warning motorists to expect disruptions on the Mitchell Freeway for the next five weeks as the Public Transport Authority upgrades railway safety barriers. “1.5km of lane closures and reduced speed limits between Hutton Street and Karrinyup Road from January 16th”. Not a bad thing entirely as it means people spending more time [...]
Marshall McLuhan said “historians and archaeologists will discover that the advertisements of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.” Via ResearchBuzz, over 100,000 old print ads searchable by category, keyword or even colour. Asian people weren’t as tall in those days. You [...]
