Retail and digital
In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels.
We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to highly topical events and synchronise with daily or weekly promotions. “Last hours: world ends soon”.
Research by the Digital Signage Association in 2009 found that over 40% of 1200 industry respondents believed Retail had the most to gain from digital signage.
53% of respondents were expecting to spend more on digital signage.
*PowerPoint is a trademark of Microsoft Inc.
