Archive for February, 2010

Media Tonic is pleased to announce it now reps Curling Hats in Western Australia. We know a media-driven sports merchandising opportunity when we see one.

300 of the Perth Twitterati gathered in the Perth Town Hall on Feb 25th for the Media140 event. It was part of an Around the World in 140 days project initiated by founder Ande Gregson. That’s how he spells it. Media140 began as a charity fund-raiser when Ande decided he wanted to run a marathon [...]

Every year, TED names three winners of the TED Prize. The first winner for 2010 is Jamie Oliver. Below is his talk on obesity and what to do about it. TED started out as the Technology, Entertainment and Design conference. And Jamie Oliver started out as a prat. You can see previous TED Prize award-winners [...]

First, write a headline that is related to the video but makes it look as though you thought of something extra. Second, a paragraph that links to another example of the same thing. Link to Wikipedia; link to the source. Nearly done. The video goes about here: Close with a witty aphorism that brings Dave [...]

Here’s a convincing analysis of why the Kindle is likely to struggle against the iPad and other eBook readers. Quote: Amazon also wants to have the Kindle edition go on sale at the same time as the hardcover, and it wants to set a single price for the Kindle edition that undercuts the new hardcovers [...]

“We’re not saying this body wash will make your man smell like a romantic, millionaire jet fighter pilot, but we are insinuating it.” I’m on a horse.