Actually, this one was not on St Georges Tce; but it COULD have been. My point is, Media Tonic can put together Experiential campaigns which stop traffic, turn heads and get people talking. Sometimes we don’t even use sexism; that’s how good we are. Got a project in mind? Need help with concepts, contacts or [...]
OzTAM research provided by MCN suggests Freeview stations are cannibalising the Free to Air audience while Subscription continues to grow. Year on year, MCN was up 6% in the first 15 weeks of 2010, while the combined Commercial FTA’s audience, including the Freeview multi-channels was down 2%. When you remove the multi-channels, the 7-9-10 combined [...]
A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks. Via Adrants.
You probably saw the write up in Campaign Brief, but the Vivid Wireless sponsorship we brokered for the Red Bull Air Race went very well indeed, with the client saying lovely things about Media Tonic. Vivid’s Matt Hall flew into second place and over 200,000 spectators attended. Some terrific exposure that should sell a sizeable [...]
I like to think of him as White Russia’s answer to Kamahl: From the YouTube comments: “I have heard that if you sing this song all the way through, while staring at the mirror in a dark room, the Trololo Man will appear.” GLUTTONS FOR PUNISHMENT: Here he is again in probably the cruelest remix [...]
Art by Erika Iris Simmons. More there if you follow the link. We’re pretty sure the 1/4 inch cassette tape is on the way back. We’ve been building up our collection at Swap Meets since 1981 and we are well placed. Oh yeah.
Some time ago Media Tonic provided vividwireless with six sponsorship and outdoor concepts (working through agency channels) and one of these was picked up by the client. The Red Bull Air Race is a good fit for vividwireless whose story is seriously fast broadband. A National Team Sponsorship involves 260,000 West Australians, has good launch [...]
Campaign Brief runs the Media Organisation of the Year Award. Congrats to the Nine sales team and Austereo who picked up the top two positions. Media Tonic came in equal sixth, up from tenth last year. It’s judged by 35 senior media managers around town on criteria like service efficiency, proactivity and innovation, delivery on [...]
