Some time ago Media Tonic provided vividwireless with six sponsorship and outdoor concepts (working through agency channels) and one of these was picked up by the client. The Red Bull Air Race is a good fit for vividwireless whose story is seriously fast broadband. A National Team Sponsorship involves 260,000 West Australians, has good launch proximity and of course, there is the speed thing.
Some of the promotional concepts presented were for existing products; some for quite new products. Clients looking for refreshing concepts in sponsorship, Out of Home, experiential and ambient may wish to use the curly tentacles of Media Tonic. We’re generally good for a coffee and a Red Bull.
Here is the Abu Dhabi highlights video: