Multi-channels cannibalising FTAs

OzTAM research provided by MCN suggests Freeview stations are cannibalising the Free to Air audience while Subscription continues to grow.

Year on year, MCN was up 6% in the first 15 weeks of 2010, while the combined Commercial FTA’s audience, including the Freeview multi-channels was down 2%. When you remove the multi-channels, the 7-9-10 combined audience was 14% less than in 2010*.

Obviously this would be creating some audience delivery issues with advertisers.

If you’d like further stats or want to discuss advertising on Foxtel via MCN, reject cannibalism and call this number: 9388 7844. Dave or Mark.

Pic: Windell Oskay EvilMadScientist.com *S-S 0600-2400, All People 16-54